The top 5 Reasons Promotional Products Work!

Here are the top five reasons that promotional products work to increase brand awareness, keep you top-of-mind and increase sales among your prospects.

Give and you shall receive. When you give somebody something they feel compelled to reciprocate. Therefore they are more likely to do business with you. L.J. Market Research did a study that found 52% of participants given a promotional item, ultimately did business with that company.

Demand Attention. If you are giving things away, people will be attracted to you. For example, If you have a booth at tradeshow and handing out FREE items the word will get around and you will draw in new prospects for you to meet.

Longevity. If you give out something useful, people will hold on to it and will use it. Sometimes the consumer will even regift it. You will get a long term result from a useful branded item.

Repeat exposure. Many promotional products are items one uses daily or weekly. This repeat exposure to the brand will dramatically increase top-of-mind awareness. The more you see a brand, the more you think of a brand. According to PPAI 73% of those who used the promotional product that they had received stated that they used it at least once a week.

Instills goodwill. When you reach out to a new prospect or a customer you could improve their perception of your brand. 52% of those who received a promotional product were more likely to think highly of your brand.

Get your brand in the hands of your customers today. The impressions that promotional products receive increase brand awareness and sales possibly all for pennies per item.