Promotional Products at Tradeshows

Tradeshows are a great way to make connections. Whether it’s with a customer or a potential business partner, tradeshows allow you to meet face-to-face to make for a great first impression. But, this networking opportunity also means attendees talk to a lot of new people. This can mean that brands and stories become less memorable. Not to mention it is difficult to stop and talk to each booth. This is where promotional products can help businesses create a lasting impression.

But, be smart about what you giveaway. Be sure you:

• Pick promotional items that reflect your brand and purpose. Be strategic.

• Pick promotional items that will be useful. Items that are practical get used more often and are kept longer. This brings more leads and longevity to the effectiveness of your show.

• Pick promotional items that recipients will keep around for a while. The longer the product is used, the longer the consumer will interact with the product and your brand.

Increase brand retention, give a promo product!

The fact is that 85% of recipients of promotional products remember the advertiser. Therefore, promotional products put your brand top-of-mind not to mention that in most cases makes the consumer who received the promotional product have a more favorable opinion towards your brand. For additional tips on promotional products for business events, check out this link.