Promotional Hats for Businesses

Hats are a popular promotional product for gifts, giveaways, or businesses who use apparel to market and promote their retail brands. From Patagonia and Harley Davidson to your local breweries, hats are a key product that consumers love to buy and wear. According to the 2016 ASI (Advertising Specialty Institute) Impressions study, 42% of U.S. consumers who keep promotional hats do so because they are attractive, second only to outerwear.

When considering how to create the perfect cap design for your brand, it is important that you consider your target audience. What do they like? What will they buy? What do they already wear? There are so many styles to choose from. You can get winter hats, baseball caps, sun hats, and many more. You can get a structured hat offering more definition and shape or unstructured. You can get a flat bill, round bill, fitted hat or one with an adjustable back with choices on the type of closure. There are also materials and colors that offer completely different appearances. There are hats that are frayed or faded when they are new verses having a vibrant color and fresh out of the box appeal. Knowing what your audience likes will help you to narrow down the choices.