Midnite Sun – Case Study

Midnite Sun partnered with The Gear Group to help them create a way to streamline purchasing Corporate apparel.

Challenge
Midnite Sun was in need of quick-turn, quality apparel for all of their locations throughout West Michigan. They were in a pinch as their current vendor could not meet their needs.

SolutionThe Gear Group set up a basic G2 Outlet with customized Midnite Sun apparel, at no additional cost, to expedite and streamline ordering. All store locations were able to access the storefront online to purchase company approved apparel that is quality, consistent and timely.

Result
The Gear Group was able to streamline the ordering process for all of Midnite Sun’s locations and turn the shirts in time for their first quarterly promotion including getting the storefront live with gear and processing orders in just a few short weeks. Because of this, Midnite Sun continues to work with The Gear Group. Midnite Sun has quarterly promotional apparel orders as well as other frequent corporate apparel needs.

Testimonial
“The site was very easy to use and the shirts look amazing! It was so simple to set up and use for our staff. The time from ordering to delivery was very quick. We are very happy with our experience!”

Miranda Tenhove
Marketing Director