Holmes Elementary Parents Club – Case Study

We wanted to increase brand awareness for Holmes Elementary School while raising funds for Holmes Parents Club to support the school.

Challenge
The Parents Club at Spring Lake’s Holmes Elementary needed additional ways to raise money while raising community support, but couldn’t add any more events to the annual calendar.

Solution
The Gear Group worked with Holmes Parents Club to select apparel such as tee shirts, sweatshirts and hoodies that they could sell to parents, students, community members and school staff via a custom g2 Outlet. The club developed flyers to promote the online store and parents were able to go online and place orders that shipped directly to their home. Products were marketed during peak times like homecoming and Christmas.

Result
Holmes Parents Club ended up with a couple hundred additional dollars to support the school and has a good portion of the school stocked with Holmes Elememtary gear!

Testimonial
“The Gear Group has been a great fundraiser for our Parent Club at Holmes Elementary!! They have made it easy to provide the students and parents with spirit wear. This has proved to be an easy way to raise money for our school!! Thank you to The Gear Group for finally making fundraising easy!!!

Alexandria Vickers
Holmes Parent Club Vice President